Business Expansion in the Digital Age

No business or industry has gone untouched by the widespread impact of COVID-19. Whether it was business development, talent acquisition, or company culture, every organization had to adapt in some way to weather the storm. In fact, many organizations were still reeling from the effects of the omicron variant just a few months ago in early 2022.

But now, as we look back on the past three years from the post-COVID era, there are many lessons to be learned and many opportunities to take advantage of as businesses seek to recover, grow, and thrive moving into the future.

Our industry and the industries we serve, for example, have faced several challenges over the past few years. From a business development perspective, there was a sudden reduction in trade shows and in-person events a few years ago, impacting our ability to make connections with customers and forcing our sales team to adapt virtually. On a larger scale, the life sciences industry as a whole is struggling with talent deficiencies and increasing costs, all of which impact outside partners like Pro-ficiency. Studies are harder to staff, sponsors are struggling with manpower, and business expenses are going up tremendously.

When we think about the strategies and tools businesses can use to make the most of this unique environment, a few things come to mind…

Focus on Customer Satisfaction and Innovation

Focusing on customer satisfaction and bringing innovative offerings to the table can mitigate gaps caused by a dip in new customer acquisition. In a world where business expenses are skyrocketing, sponsors/CROs are more than ever on the lookout for cost-cutting strategies. And at Pro-ficiency, we strive to provide such a valuable experience to customers that they always come back to us for their next study.

To ensure our customers’ satisfaction, we invest heavily in our technology and our team to provide customers with tools that provide undeniable value to their business. Most recently, we expanded our sales team, acquired a product development team for updating and creating new products more rapidly, and launched the use of avatars to help improve throughput and capacity for building simulations. We also have a whole series of product initiatives in the works to facilitate payments, improve analytics, and allow study participants to more easily connect – all expected to roll out in 2023.

By investing in the right priorities, we are able to deliver for our customers and make future acquisitions easier.

Embrace Virtual

Pro-ficiency has always been a lean and virtual organization, so we were well-positioned to tackle the pandemic from day one, needing to make much fewer adjustments than other larger businesses that operated primarily in person. Now that we are on the other side of the pandemic, it’s obvious that virtual is the way forward. For the sake of business development and company culture, embracing this reality has proven to be better at reducing costs, maintaining employee satisfaction, and delivering results than even the old pre-covid way of conducting business.

With the right tools and structure, employees can be much more efficient, product development can be streamlined, and building your team from a much larger pool of candidates can offer unlimited opportunities.

Invest in Company Culture

Building a meaningful company culture where a team can thrive is more important than ever as employees have unlimited options at their fingertips. Making this a top priority will pay off tenfold down the road as companies look to expand and grow.

At Pro-ficiency, we’ve been very fortunate to attract top-shelf talent. A lot of that is because people want to be involved in what we do. Being part of the solution to accelerate therapeutics for a rare disease is very noble work, it’s meaningful. We also work to create a positive day-to-day environment for our team by connecting personally with virtual tools, sending regular updates on company progress, and getting together in person whenever possible. All of these efforts go towards creating a culture that will allow Pro-ficiency to grow in this new world.

Overall, businesses that adapt to the new digital landscape and prioritize customer satisfaction, innovation, and company culture will be well-positioned to thrive in the post-COVID era.

Visit our website to learn more about Pro-ficiency:

54 replies
  1. RobertChazy
    RobertChazy says:

    Выбор таможенного брокера является важным шагом для успешного осуществления внешнеэкономической деятельности. Ведь именно таможенный брокер играет ключевую роль в оформлении и проведении таможенных процедур, а некачественное выполнение этих задач может привести к серьезным проблемам и потерям для предприятия. В данной статье мы рассмотрим несколько ключевых факторов, которые следует учитывать при выборе таможенного брокера.
    Доставка грузов в Дубае

  2. Craigfaina
    Craigfaina says:

    Таможенный брокер – это профессионал, который обладает компетенцией в области таможенного законодательства и таможенных процедур, и обеспечивает эффективное таможенное оформление товаров и услуг. Брокеры не только занимаются оформлением товаров, но и представляют интересы клиента перед таможенными органами, что облегчает процесс импорта и экспорта.
    Таможенный представитель, также известный как таможенный брокер, играет ключевую роль во многих аспектах международной торговли. Он облегчает взаимодействие между импортером/экспортером и таможенными органами, помогая соблюдать все таможенные требования и законы.

    Лучшие таможенные брокеры Москвы

  3. Edgarkaf
    Edgarkaf says:

    Таможенный брокер, или таможенный представитель, является незаменимым помощником в сфере международной торговли. Брокеры обеспечивают гладкость процесса импорта и экспорта, обеспечивая соблюдение всех таможенных требований и законов. Они обеспечивают профессиональное таможенное оформление товаров и услуг, что позволяет предприятиям сосредоточиться на основной деятельности.

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